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Packaging Academics with Athletics will educate coaches, school counselors, parents and student-athletes to see the "Big Picture" of college academics and athletics.

The program's main focus is how to efficiently and positively market the student-athlete and their sport to gain acceptance into higher academic institutions.  The three learning objectives will be:

  • Marketing the Student-Athlete in Seven Simple Steps
  • Understanding the NCAA Clearinghouse
  • Handling the Recruiting Process – The Do’s and Don’ts